WHY Is Tesla FSD Take Up SO LOW?

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Tesla has been promising the world fully-autonomous, self-driving cars for many years. And while you've been able to spec a Tesla with full-self driving unlocked from whenever Tesla pushes it to hardware-equipped cars, it's not yet available for the general public to use.

It's on its way though, with Tesla promising FSD will be arriving very soon. So why then are Tesla customers not choosing to buy FSD at point of purchase?

We have some ideas, prompted by an excellent blog post by Troy Teslike (posts/53791416)

00:00 - Introduction
00:41 - Yesterday’s vision of the future has always been a little… off
01:33 - But Tesla looks like it relaly will make self-driving cars!
02:58 - Autopilot has improved with time
03:34 - Competitors don’t use the same technology
04:53 - The cost of FSD is going up
05:23 - ..so why aren’t buyers going for FSD?
06:11 - FSD prices have gone up - not down
08:15 - FSD is the most expensive of driver assistance systems
08:49 - More lower-priced Teslas are selling
10:00 - New Tesla customers aren’t all premium customers
10:19 - People upgrade to longer-range for $10k, not FSD
11:08 - Not all ‘non-early-adopter’ customers are tech-savvy or trust the tech
11:58 - Fear and negative press play a part
12:54 - Like it or not, FSD is a premium feature - and that makes safety a premium feature too.
13:25 - Elon’s take on FSD
13:58 - Burnt customers
15:33 - Goodbye!

Presenter: Nikki Gordon-Bloomfield
Script: Nikki Gordon-Bloomfield
Produced: Transport Evolved
Teeshirt: Transport Evolved
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